Belle of Baton Rouge Completes Sale, Now Both Downtown Riverside Casinos Share One Owner | Business

CQ Holding Company announced Thursday that it has completed the purchase of the Belle of Baton Rouge, giving the company ownership of the two downtown river casinos.

The agreement gives CQ Holding the opportunity to improve the casino and other amenities in Baton Rouge, said Terry Downey, president and chief executive officer.

“With the launch of sports betting and exciting renovations planned for Belle of Baton Rouge and our other newly acquired property, Hollywood Casino, we look forward to enhancing the city’s appeal as a gaming destination,” Downey said in a statement. a statement.

CQ announced in December 2020 that it had reached an agreement to purchase Belle from Caesars Entertainment. Financial terms were not disclosed.

Le Belle is the oldest casino in the market, having opened on September 30, 1994. Revenues from downtown property lag far behind the other two casinos in town.

Weeks after the Caesars deal was announced, CQ said it had reached an agreement to buy Hollywood Casino Baton Rouge for $28.2 million. This sale was finalized in December.

CQ recently opened a temporary DraftKings Sportsbook in Hollywood. A permanent DraftKings location will open in 2023, once the landside expansion of the riverboat is complete.

CQ also owns the DraftKings at Casino Queen in East St. Louis, Illinois, and Casino Queen Marquette in Marquette, Iowa.

David H. Henry