Front Row Development set to bring new stores and restaurants to downtown Huntsville

HUNTSVILLE, Ala. (WAFF) – Entertainment, shopping and apartments will soon replace the old Coca-Cola factory in downtown Huntsville.

Front Row is a $325 million project led by Rocket Development Partners, a joint venture of Essex Capital and Ascend Property Group. Directly across from Mars Music Hall in the Von Braun Center, construction of an all-new dining, shopping and sightseeing space will soon begin.

Huntsville Councilman Bill Kling says he thinks it will help improve the community.

“I think it’s going to make Huntsville a more fun place to live, a more fun place to visit,” Kling said. “I think it will have a bright future”

The Front Row mixed-use project will include three blocks of restaurants, shops, homes and a boutique hotel. Executives haven’t released exactly which companies are filling the space.

“It will be a place where people coming from the civic center can eat something,” Kling explained. “At the same time, someone coming from out of town for a civic center event can stay right in front of the event. It’s going to be awesome”

He says it’s an opportunity to attract more visitors, conventions and tax dollars.

“There are going to be bigger conventions coming up in the community,” Kling said. “With the convention-type money, we can reinvest in tourist attractions. Who knows what we will be talking about in five to ten years for downtown Huntsville, for our community”

Kling says he expects construction to begin by the end of the year.

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David H. Henry