Out and About WRAL.com

— Raleigh is already looking forward to Dreamville’s return for its third year at Dix Park.

The music festival started by Fayetteville native J. Cole drew tens of thousands of people to the city over the weekend.

The first festival in 2019 brought in $3.8 million for companies.

The city won’t have a total for this year for a few weeks, but they expect it to increase since Dreamville lasted two days.

On Monday, the crews packed their bags and headed out until the end of the two-day Dreamville hip hop music festival.

Until next year.

Mayor Mary-Ann Baldwin told WRAL News that about 30,000 people fill the large Dix Park lot every day.

“We’re on the map now. J. Cole and Dreamville put us there,” Baldwin said.

The first festival in 2019 drew a crowd of 40,000 for a single day.

“I think we’ve been a great partner for Dreamville,” Baldwin said. “They’ve been a great partner for us, and we hope they continue to set the stage for what can be done at Dix Park.”

Sales were still piling up at the Black Friday Market on a Monday from customers dressed in their Dreamville swag, carried over from the weekend festival.

Store Manager Shawn Smith shares a bit of Raleigh with every out-of-town shopper.

“We were able to bring people into the store, introduce them to the things we have to offer, and then tell them about the city,” Smith said.

The two-day music festival a mile and a half away in Dix Park has boosted business for the downtown boutique.

“It was about double what we normally see,” Smith said.

It was also a big boost for James Shufford’s business.

“There were oceans of people. Nice people. Everyone was willing to spend, the money was flowing,” Shufford said.

Shufford said it would take him a while to count the recipes for the Jolly’s Catering specialties served to concert-goers, especially since he hit the road again with his food truck a few hours after the festival closed.

“No days off for us. We stay timed,” Shufford said. “I’m from here, so to have something like this – just looking at it, it’s like it’s not even Raleigh anymore.”

Shufford says the exposure to visitors from around the world is invaluable.

Jada Ball and Jake Gillin return to the California Bay Area with a lasting impression of Raleigh.

“There are so many innovative, conscious businesses that are centered around kindness,” Ball said. “It’s just amazing to me.”

Dreamville will be back next year.

J. Cole ended his set by saying that, and festival organizers tweeted, “See you next year.”

The cleaning of Dix Park will take several days.

They have until Friday when their permit expires.

David H. Henry