VeeCon brings thousands, including big celebrities, to downtown Minneapolis – WCCO

MINNEAPOLIS (WCCO) – This may be the most glitzy thing to happen to Minneapolis since the pandemic began, and it’s happening later this week.

VeeCon is a unique conference bringing together people from all over the world, including big celebrities. It’s hard to explain something that has never happened before, and it happens at US Bank Stadium. It is largely thanks to a native of southern Minnesota who hit the mark: Maha Abouelenein.

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“Born and raised in Mankato. I lived abroad for 23 years in Egypt and Dubai, but my home is in Minnesota. My heart is in Minnesota,” said VeeCon communications manager Abouelenein.

She’s led communications for Google, Netflix and now for Gary Vaynerchuk – the tech and wine entrepreneur with nine million Instagram followers and what looks like a million businesses.

Through partner Abouelenein, Vaynerchuk is taking its operation to the next level by hosting a one-of-a-kind conference in downtown Minneapolis.

Vaynerchuk has local connections. He owns Minnesota RØKKR esports, and he knows the owners of the Minnesota Vikings.

“I also grew up in Springfield, New Jersey, at my dad’s wine shop, where the Wilf family spent a lot of time,” Vaynerchuk said.

So why hold VeeCon in Minneapolis?

“I could have done it anywhere in the United States, anywhere in the world, but I just feel a real, subconscious and even emotional attachment to Minnesota.”

He says it’s going to be a mega conference full of advice and collaboration with entrepreneurs, marketers, music stars – like Snoop Dogg and Pharrell – and speakers like Mila Kunis, Deepak Chopra and Spike Lee.

(credit: Gary Vee)

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So, what can we expect from this conference?

“Anyone leaving VeeCon will know the world of Web3 blockchain crypto much better than their contemporaries,” Vaynerchuk said.

Web3 blockchains and NFTs, or non-fungible tokens, will be at the heart of the discussions.

“What blockchain does is it allows you to own something digitally, which the internet doesn’t, right? You right click and save an image, anyone can On the blockchain, only the person who owns it owns it. In this NFT, you can have art and collectibles, that’s what everyone hears. You can also have a contract,” he said. “Over the next decade, people will understand it. Just like they didn’t understand the internet in 1995, and in 2005 they did.

And so he and a team of celebrities and executives will try to explain the future, while spending the present in Minneapolis.

“I just want a lot of positive energy to get out, and for the attendees, I want them to really build relationships,” Vaynerchuk said.

Just like he did with a fellow entrepreneur from Minnesota.

“I’m a really big cheerleader for Minnesota,” Abouelenein said. “We’re going to pull out all the stops, make it happen.”

To attend the event, Vaynerchuk sold his own NFTs instead of tickets, but there are still VeeCon tickets for sale from NFT owners. It costs around $200 for four days.

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About 10,000 people are expected, 80% of whom are first-time visitors to the state.

David H. Henry